Ad Critiques

Take a look at a few recent examples of ads that fall short and what can be done to improve them. We break down the important mistakes you need to know, so you can prevent them when creating your own successful marketing messages. Check back each week for a new critique and let us show you how to avoid ending up on our site!

Emotions Sell

This advertising critique is of the “Karate school” ad above. First of all, nobody cares about the company name except the business owner, so that should NOT be the all-important headline of the ad. Instead….

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